I want to give a shoutout to Louie Sotto (Copywriter) and Gogie Sinson (Art Director) from The Agency. Their print PSA campaign for Tower Records Philippines has been named a finalist at Cannes Lions 2006. They used CD cases to make visual puns on iPods. Here are are the ads:
get CDs.Because downloaded music
means downgraded sound.
A few photos.
Still sounds better.